Our mission is to cultivate the next generation of heroes in society through evidence-based character education that instills values such as kindness, honesty, and humility in every child. We do this through our heroism framework which helps to nurture the moral compass of children and young people, preventing them from making negative life choices that may lead to anti-social attitudes.
Standard reporting tier
This charity files the simpler annual return required of organisations under £500k income. Income totals, year-on-year growth, government reliance, and salary band data are available. The detailed accounts breakdown — reserves, asset/liability split, expenditure ratios — is not.
Latest HighlightsFY 2025
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