The icon charity provides and oversees a multi agency, coordinated abusive head trauma prevention programme aimed at helping all parents and carers in the uk cope with a crying baby. It does this through a series of touchpoints which reinforce the icon message that, infant crying is normal, comfort methods can help, it's ok to walk away and never, ever shake or hurt a baby.
Standard reporting tier
This charity files the simpler annual return required of organisations under £500k income. Income totals, year-on-year growth, government reliance, and salary band data are available. The detailed accounts breakdown — reserves, asset/liability split, expenditure ratios — is not.
Latest HighlightsFY 2025
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