We promote human behaviour and the prevention of cruelty and suffering towards animals, in particular, but not limited to, african lions in captivity, by providing education and training and promoting best practices for those responsible for their care and the general public. We also fundraise to improve the welfare of captive lions where their needs have been compromised.
Standard reporting tier
This charity files the simpler annual return required of organisations under £500k income. Income totals, year-on-year growth, government reliance, and salary band data are available. The detailed accounts breakdown — reserves, asset/liability split, expenditure ratios — is not.
Latest HighlightsFY 2025
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