THE AUDIENCE AGENCY

Total income received by the charity in their most recent financial year, from all sources.

Total spending by the charity in their most recent financial year, across all activities.

Total reserves held by the charity. Reserves provide a financial buffer for unexpected costs or income shortfalls.

Total gross assets held by the charity, including fixed assets (property, equipment) and current assets (cash, investments, debtors).

Current assets minus current liabilities (creditors due within one year). Positive working capital indicates the charity can meet its short-term obligations.