THE LORD MAYOR'S APPEAL logo

THE LORD MAYOR'S APPEAL

#1148976
Charitable companyLargeRegistered
https://www.thelordmayorsappeal.org/

To hold fundraising events and encourage philanthropy in the city of london and donate the proceeds to beneficiaries for health, young people, culture, sport, community development, the armed forces and similar public services.

Latest HighlightsFY 2024

Income

All sources

£1,765,423
Expenditure

All activities

£1,984,142
Net Reserves

Unrestricted funds

£219,942
Total Assets

Gross assets

£884,125
Working Capital

Liquidity

£319,882

Benchmark Performance

Comparing against 8,683 similar large charities

Compare vs:
Reserve Runway
1.3 months
Median: 3.8 monthsBelow typical
Income Growth (1yr)
-37.7%
Median: 7.4%Below typical
Spending Efficiency
64.2%
Median: 97.8%Below typical
Income Concentration
52.7%
Median: 87.9%Top quartile
Fundraising ROI
4.0x
Median: 19.2xBelow typical
Income Volatility
34.2%
Median: 20.6%Around typical
Self-Generated Income
38.3%
Median: 82.9%Around typical
3-Year Income CAGR
-15.0%
Median: 7.8%Below typical

Efficiency & Health

Charitable Spending
64.2%
Fundraising Eff.

% income retained

4.0%
Governance Cost

% of expenditure

1.0%
Grant Making

% given away

0%
Debt Ratio

% of assets

25.7%
Survival Ratio

Months of reserves

1.3 months

Income Profile

Donations & Legacies

% of income

61.7%
Government Reliance

% of income

0%
Largest Source

Primary income

Donations & Legacies
Diversification

HHI: 5273

Highly Concentrated

Trends

Income Growth (1yr)

Year over Year

-37.7%
Income CAGR (3yr)

Compound growth

-15.0%
Volatility

High Volatility

34.2%
Reserves Trend

Direction

Stable

Governance

Employees

Staff count

12
Volunteers

Volunteer count

0
Volunteer Ratio

Per staff member

0:1
Revenue/Employee

Per head

£147,119
Trustee Benefits

Payments to trustees

No
High Earners

Earning over £60k

8.3%

Source: Charity Commission annual returns. Figures may differ from published accounts. Always verify with official charity filings for due diligence.

Charts

Income vs Expenditure
Income Sources
Assets vs Liabilities

5 Year Trend

Workforce Scale

Employees & Volunteers

Frequently Asked Questions

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